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Showing posts with label MARKETING. Show all posts
Showing posts with label MARKETING. Show all posts

Principles of Marketing By Philip kotler (14 Edition)

Principles of Marketing By Philip kotler,  Gary Armstrong (14 Edition)


Author: PHILIP Kotler, GARY Armstrong
Edition: 14th Edition
Format: pdf

Size: 32.9 mb

 

What is Marketing?

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

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